Communication and digital strategy manager
My graduation projects
As an English-speaking Master's student at Sup de Pub Paris, I had the opportunity to work on many agency-type projects. We had the opportunity to work on the marketing and communication strategy of different brands, whether fictional or real.
However, some projects were larger than others. In particular, my participation twice in the EDCOM competition, a working paper and the creation of a startup.
02
EDCOM Competition
During my Master 2, my team was lucky enough to be a Sup de Pub finalist in the EDCOM competition.
The brief: This year's challenge is a creative one! GO BEYOND EXPECTED and create an inspiring campaign for the client's flagship brand: Asahi Super Dry.
Five teams were able to represent the school for the rest of the process with the organizers of the competition. We therefore submitted a 15-page report on our project in March 2022.
Ten teams out of 60 were selected to film an explanatory video of their project.
A big thank you to my team for all their work.
Anaëlle Bouresas, Bryan Cabezas and Chloe Le Gavrian
03
Start'up project
FMR-L is a platform that helps you create your entire pop-up store in a smart and easy way.
The problem:
We found out that small brands often face the problem where they struggle to create a pop-up store. It is difficult to know where to start and to define a precise budget for the launch of a pop-up store. Finding the right spot in the proper city to target the perfect audience is a real challenge for them. And when seeking help, event agencies are usually unaffordable for smaller brands.
Our solution:
FMR-L is a one-stop-shop platform that helps small brands create their entire pop-up store smartly and simply. Our solution allows the customer to find the setup needed for their brands.
A big thank you to my team for all of their work on this project.
Anaëlle Bouresas, Christophe Morgado, Joanne Bramhill et Chloé Le Gavrian